Week 7 EOC: The Pitch

After many weeks of trying to decide what to do I have decided that I am going to make a beer called Dynamite. My idea is that the beer is supposed to be blasting with flavors and alcohol. The examples I have are flavors like cherry limeade, strawberry limeade, pomegranate limeade, and acai berry limeade. The reason why I want to name my beer Dynamite is because I want to represent the beer to have blasting flavors but with a little taste of alcohol so it is not too sweet, but it still has that taste of bitter grain in the mix. The reason why I came up with Dynamite is because I like the name, it pops to me and I think the creation of my logo would pop to other people as well. I have also noted through my research of the segmentation of age and life cycle. “Dividing a market into different age and life-cycle groups.”(Marketing An Introduction Armstrong/Kotler Chapter 6, Pg. 8)That most people my age like flavorful beer or light beer. Only sometimes do they like to drink the strong heavy alcohol because they usually have work in the morning or just something to do. Also I considered gender segmentation. “Dividing a market into different segments based on gender.” (Marketing An Introduction Armstrong/Kotler Chapter 6, Pg. 9)I think for my beer it would best if I sold my beer to project my beer towards both.  Most people that age thought that the “fruity” beers weren’t flavorful enough for them and that is when I came up with the idea. Well why don’t we make a beer that has strong flavor, but still has a bit of alcohol flavor to it. Another one of my ideas for Dynamite beer was to make my signature logo really pop out. So I was considering the normal things that people use with Dynamite, a bomb, a stick of dynamite lighting up, even a grenade. All these things are the normal for the logo for dynamite, but I would like to come up with something original for the logo. I want to do this because there are tons of beers out there that are “fruity” beers and I think that the only way I could make mine stand out would to make the logo pop at my costumers.

EOC Week 6: Me times three

Segmentation: Age and Life Cycle: “Dividing a market into different age and life-cycle groups.” Gender Segmentation: “Dividing a market into different segments based on gender.” Income Segmentation:” Dividing a market into different income segments.”
1. Secret Clinical Strength
b. Secret Clinical Strength (original) is a personal favorite care item. Secret Clinical Strength is a deodorant that promises that you will have clinically proven protection that outlasts whatever your day brings. The prescription is strength wetness protection and it is lightly scented and it is an advanced solid. It comes in two scents light and fresh and powder protection.
c. The reason why I like this product is because this is the only deodorant that actually works for me, the fragrance is not too strong for me and does not leave white stuff on my clothes.
d. http://www.secret.com/clinical-strength-deodorant.aspx

f. Segmentation: Age and Life Cycle- It is based on age and the time it is in your life; Secret is more for women that are into exercise, yes that can be based on different ages but women probably change deodorants in their life sometime. Gender Segmentation- a segment separated by gender; Secret like I said is made for women and based on the image of women. Income Segmentation: The income matters here too whether or not you want to pay for 10 dollar deodorant or a 15 dollar deodorant.

2. Safeguard soap
a. Safeguard Soap is antibacterial soap that contains an active ingredient triclocarban and that it is very rare to find this soap. This is all the information I could find on Safeguard soap.
b. The reason why I like this product is because like the deodorant it does not have a strong fragrance and it does not irritate my skin or leave me rashes.
c. http://www.associatedcontent.com/article/249969/safeguard_antibacterial_soap_versus_pg2.html?cat=69

e. Segmentation: Income segmentation: Safeguard is can be cheap or expensive from 10-15 dollars.
3. Venus Embrace Razor
a. Venus Embrace Razor is apparently the first five bladed disposable razor, the blades are for a closer shave, protection ribbon of moisture for smoothness, a pivoting head to adjust to your curves, and a new soft grip for more hand control.
b. The reason why I use Venus Embrace Razor is actually because of those reasons I listed above, because it is true, well at least in my opinion. Also it makes it a lot easier for me just to be able to dispose the razor instead of having to always change the head or buy new heads for the razor.
c. http://www.gillettevenus.com/en_US/products/disposables/embrace_disposable/index.jsp

e. Age and Life Cycle- It is based on age and the time it is in your life; Venus is probably more for older teens and probably older. Gender Segmentation- a segment separated by gender; Venus is made for women and based on the image of women. Income Segmentation: It ranges from 10 to 20 dollars to depend on where you buy it and how many you buy.

Week 5 EOC: Health Care Reform

My personal opinion on the government reform on health care is way different from the way that others view, but at the same time I am open to their opinions as well. The government sees health care as big threat to the United States, because the more people that unemployed don’t have health care and that means that the people who do have jobs have to pay for those bills. So the government asks itself if we should even have health care. In 2006 the total amount of Americans that were not covered by insurance 46, 995. Now I know that might seem like a lot, but think of the amount money that everyone that had a job and was covered insurance had to pay for those 46,995 people for their hospital bills. Now in 2007 it states that only 15.8 out of 100.0 were covered by insurance. That might not be a lot either, because maybe the economy was good, so more people had jobs. So does that mean that people that didn’t have jobs were lazy and didn’t go look for jobs so weren’t covered by insurance? We will never know. Now in 2006 and 2007 there are many sections that are broken into for everyone that was not covered by insurance. However, in today’s society in 2010 we have the highest unemployment rate and you can read that anywhere. Well I think that we should have health care, because as of today I live in Nevada which is on a state of economic crisis where there are barely any jobs and I think health care should take care of those people out of work. Even though someone out there probably wouldn’t agree with me, but I think that there should some way that we can take of people without it coming out of our pockets.
The information about statistics I got from this website.
http://pubdb3.census.gov/macro/032007/health/h01_001.htm