Thursday, November 11, 2010

EOC Week 6: Me times three

Segmentation: Age and Life Cycle: “Dividing a market into different age and life-cycle groups.” Gender Segmentation: “Dividing a market into different segments based on gender.” Income Segmentation:” Dividing a market into different income segments.”
1. Secret Clinical Strength
b. Secret Clinical Strength (original) is a personal favorite care item. Secret Clinical Strength is a deodorant that promises that you will have clinically proven protection that outlasts whatever your day brings. The prescription is strength wetness protection and it is lightly scented and it is an advanced solid. It comes in two scents light and fresh and powder protection.
c. The reason why I like this product is because this is the only deodorant that actually works for me, the fragrance is not too strong for me and does not leave white stuff on my clothes.
d. http://www.secret.com/clinical-strength-deodorant.aspx
f. Segmentation: Age and Life Cycle- It is based on age and the time it is in your life; Secret is more for women that are into exercise, yes that can be based on different ages but women probably change deodorants in their life sometime. Gender Segmentation- a segment separated by gender; Secret like I said is made for women and based on the image of women. Income Segmentation: The income matters here too whether or not you want to pay for 10 dollar deodorant or a 15 dollar deodorant.

2. Safeguard soap
a. Safeguard Soap is antibacterial soap that contains an active ingredient triclocarban and that it is very rare to find this soap. This is all the information I could find on Safeguard soap.
b. The reason why I like this product is because like the deodorant it does not have a strong fragrance and it does not irritate my skin or leave me rashes.
c. http://www.associatedcontent.com/article/249969/safeguard_antibacterial_soap_versus_pg2.html?cat=69
e. Segmentation: Income segmentation: Safeguard is can be cheap or expensive from 10-15 dollars.
3. Venus Embrace Razor
a. Venus Embrace Razor is apparently the first five bladed disposable razor, the blades are for a closer shave, protection ribbon of moisture for smoothness, a pivoting head to adjust to your curves, and a new soft grip for more hand control.
b. The reason why I use Venus Embrace Razor is actually because of those reasons I listed above, because it is true, well at least in my opinion. Also it makes it a lot easier for me just to be able to dispose the razor instead of having to always change the head or buy new heads for the razor.
c. http://www.gillettevenus.com/en_US/products/disposables/embrace_disposable/index.jsp

e. Age and Life Cycle- It is based on age and the time it is in your life; Venus is probably more for older teens and probably older. Gender Segmentation- a segment separated by gender; Venus is made for women and based on the image of women. Income Segmentation: It ranges from 10 to 20 dollars to depend on where you buy it and how many you buy.

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