Mad Men says that advertising is based on happiness, but does advertising make happy all the time. In my personal opinion no, I have had my good experiences and my bad experiences with advertising and I have decided to tell you one of each. The time I had a good advertising experience is when I went to buy shoes for Track and Field in high school. My dad and I we were watching for deals on shoes since I wanted to join the track team and I knew that I wanted them to be good shoes, since I knew I was going to be running a lot. One day when my dad and I we’re watching television they had an advertisement for Nike shoes and they were on sale for forty dollars. So my dad and I decided to go to Big Five to buy these shoes, since we knew that Big Five carried Nike. Plus my dad and I trust Nike because we know that they produce good shoes. We saw the shoes that we saw on television and they were forty dollars on sale. So my dad and I decided that these would be good shoes to invest in and buy. I was not disappointed with the shoes from Nike. They actually lasted me until I went to Valley of Fire and they made my shoes red, so I had some good times with those running shoes, so it was a good experience.
The time that I had a bad experience with advertising was that one time when you buy something and you say why I bought that again. That is the experience my family had with these pairs of owls we bought. You see my family has a pigeon problem at our house and we thought it might be smart to buy something to get them off of our house. My family and I saw this advertisement about owls that made owl sounds that we supposed to make the pigeons go away since pigeons are scared of owls. Well we put those owls on top of our roof and those pigeons are still there, they aren’t even scared of the owls. In conclusion I thought it was a really bad waste of our money.
Wednesday, October 27, 2010
Week 3 EOC: Internet Privacy vs. Market Research
Internet privacy is a very important subject of our time. The reason why (in my personal opinion) is because almost everyone uses the internet and it is only right for those people that use the internet to have a little privacy from people that might hack into their computers and steal their information. “The right to privacy in Internet activity is a serious issue facing society. 1 Some users of the 'net wish to shield their identities while participating in frank discussions of sensitive topics. Cases of harassment and abuse have become increasingly frequent, aided by a cloak of anonymity. 2 There are also problems with frauds and scam artists who elude law enforcement authorities through anonymous mailings and postings.”http://www.netatty.com/privacy/privacy.html Internet privacy however, is not always answered by the law, sometimes your privacy is broken and you won’t even know that someone is hacking into your account. There are ways to protect you to have internet privacy, just know that it won’t always work. Market research in my personal opinion is companies asking you questions about their website and what you like about their website. This will usually pop up on the computer screen and it will be a survey. The reason why the companies do this is because they want to make their website better for you, because they want you to keep coming back to their website. Market research is “the gathering and evaluation of data regarding consumers' preferences for products and services.”http://www.answers.com/topic/marketing-research Market research is different from internet privacy because instead of people trying to steal your information; which is why you need internet privacy; market research asks for your information so they can make their website better for you. In conclusion I think that internet privacy is big issue because of the amount of information that can be sent out to be people just by hacking in your computer, while market research only asks you a few or a lot of questions to make their websites a better experience for you.
Thursday, October 21, 2010
Week 3 EOC: Making money for good
The World Wildlife Fund mission is to conserve nature based on their knowledge and scientific skill and then they further that knowledge to preserve the diversity and abundance of life on Earth. The World Wildlife Fund as a goal which is by 2020 they will have conserved nineteen of the world’s most important natural places and significantly change global markets to protect the future of nature. The World Wildlife Funds supported eight two percent that went into conservation activities even though they were hit by the economical depression. “During this year of financial upheaval, we were immensely gratified by the commitment of our supporters. In the face of a historic economic downturn, our members and other donors continued their support in record numbers. In this year we achieved the highest levels of membership support in our history. While we did experience declines in higher-level gift amounts, the overall continued support was inspiring.”
http://www.worldwildlife.org/who/financialinfo/index.html
The next company I found was called 3 Clothing Co. 3 Clothing Co. mission statements is to provide fashionable and quality clothing using organic/clean and sustainable materials. “3 is taking the lead by using 100% certified organic/clean cotton and eco-friendly water-based inks in the creation of fashionable and artistic clothing.” 3 Clothing Co. also donates ten percent of every purchase to a charity. “3 Clothing Company donates 10% of every sale to the charity of the buyer’s choice off an approved list.”
http://www.3clothingco.com/site/about
The last company that I wanted to list is Newman’s Own the have ten products and list Presto recipes. This company donates all profits to charities. “Newman's Own Foundation continues Paul Newman’s commitment to donate all profits to charity. Over $295 million has been given to thousands of charities since 1982. The Newman's Own Foundation makes grants to charities within the United States and abroad.” In conclusion there are companies other than Toms Shoes that want to give to the community with the money that they have.
http://www.newmansown.com/index.aspx
http://www.worldwildlife.org/who/financialinfo/index.html
The next company I found was called 3 Clothing Co. 3 Clothing Co. mission statements is to provide fashionable and quality clothing using organic/clean and sustainable materials. “3 is taking the lead by using 100% certified organic/clean cotton and eco-friendly water-based inks in the creation of fashionable and artistic clothing.” 3 Clothing Co. also donates ten percent of every purchase to a charity. “3 Clothing Company donates 10% of every sale to the charity of the buyer’s choice off an approved list.”
http://www.3clothingco.com/site/about
The last company that I wanted to list is Newman’s Own the have ten products and list Presto recipes. This company donates all profits to charities. “Newman's Own Foundation continues Paul Newman’s commitment to donate all profits to charity. Over $295 million has been given to thousands of charities since 1982. The Newman's Own Foundation makes grants to charities within the United States and abroad.” In conclusion there are companies other than Toms Shoes that want to give to the community with the money that they have.
http://www.newmansown.com/index.aspx
Week 2 EOC:Boston Consulting Group - Video Games
Growth-Share Matrix
1. Star- Nintendo-Wii
a. The reason why I think that Nintendo is number one in the growth share matrix is because the sales of Wii are way out in front. “The April sales figures for the U.S. were released at the end of last week by NPD. They again showed the Wii way out in front, beating the PS3 and Xbox sales figures combined”
b. http://gamer.blorge.com/2008/05/18/sony-microsoft-nintendo-talk-npd-figures-ps3-xbox-spun-to-beat-wii/
2. Cash Cow-Sony-Playstation 3
a. Sony has always been in second player to Nintendo. Even when I watched E3 on television they came in second place against Nintendo’s beat down on everyone else with what they came out with. Sony’s general problem is its portable systems. “Sony Should Team with Google to 'Redefine' Portable Gaming with PSP Phone, say Analysts.”
b. http://www.industrygamers.com/news/sony-should-team-with-google-to-redefine-portable-gaming-with-psp-phone-say-analysts/
3. Question-Apple- Ipad or phones for general
a. I would say Apple would be the question mark seeing as they are high in generating new products for their customers and now it seems to be rumored that they are trying to get into gaming again, which will put everyone on its heels. “The Industry Standard posted an interesting article recently discussing the possibility of Apple releasing a mobile gaming platform. According to the writer, the circumstantial evidence points to Apple trying its luck with gaming once again. And while I think the company may want to do just that, it should attempt to make its way into the console market.”
b. http://news.cnet.com/8301-13506_3-9940041-17.html
4. Dog- Microsoft-Xbox or PC Games
a. Based on my information from the E3 Microsoft Xbox or PC Games have always been on the down. One reason is because Xbox had no real way to connect people together like Playstation 3 did or made people physically get into the game like Wii did or they have to play catch up all the time with Apple. Plus when people like me who are PC Gamers have to wait (and wait some more) for game companies to come out with our favorite PC Games somebody else has already come out with our favorite video game. Plus they make it seem like they are selling out their Xbox. “Surprisingly little from the press release Microsoft sent out had to do with figures that would stem from the 360 having been on the market for a year longer than the competition. That could be because they dedicated an entire portion of it to talking about how wonderful Grand Theft Auto IV has been performing on the 360. They even say it’s “outselling the other platform’s version by nearly 2:1 in the U.S.” — “other platform”? What’s up with that?”
b. http://news.filefront.com/microsoft-spins-the-april-npds-101m-sold-in-the-us/
1. Star- Nintendo-Wii
a. The reason why I think that Nintendo is number one in the growth share matrix is because the sales of Wii are way out in front. “The April sales figures for the U.S. were released at the end of last week by NPD. They again showed the Wii way out in front, beating the PS3 and Xbox sales figures combined”
b. http://gamer.blorge.com/2008/05/18/sony-microsoft-nintendo-talk-npd-figures-ps3-xbox-spun-to-beat-wii/
2. Cash Cow-Sony-Playstation 3
a. Sony has always been in second player to Nintendo. Even when I watched E3 on television they came in second place against Nintendo’s beat down on everyone else with what they came out with. Sony’s general problem is its portable systems. “Sony Should Team with Google to 'Redefine' Portable Gaming with PSP Phone, say Analysts.”
b. http://www.industrygamers.com/news/sony-should-team-with-google-to-redefine-portable-gaming-with-psp-phone-say-analysts/
3. Question-Apple- Ipad or phones for general
a. I would say Apple would be the question mark seeing as they are high in generating new products for their customers and now it seems to be rumored that they are trying to get into gaming again, which will put everyone on its heels. “The Industry Standard posted an interesting article recently discussing the possibility of Apple releasing a mobile gaming platform. According to the writer, the circumstantial evidence points to Apple trying its luck with gaming once again. And while I think the company may want to do just that, it should attempt to make its way into the console market.”
b. http://news.cnet.com/8301-13506_3-9940041-17.html
4. Dog- Microsoft-Xbox or PC Games
a. Based on my information from the E3 Microsoft Xbox or PC Games have always been on the down. One reason is because Xbox had no real way to connect people together like Playstation 3 did or made people physically get into the game like Wii did or they have to play catch up all the time with Apple. Plus when people like me who are PC Gamers have to wait (and wait some more) for game companies to come out with our favorite PC Games somebody else has already come out with our favorite video game. Plus they make it seem like they are selling out their Xbox. “Surprisingly little from the press release Microsoft sent out had to do with figures that would stem from the 360 having been on the market for a year longer than the competition. That could be because they dedicated an entire portion of it to talking about how wonderful Grand Theft Auto IV has been performing on the 360. They even say it’s “outselling the other platform’s version by nearly 2:1 in the U.S.” — “other platform”? What’s up with that?”
b. http://news.filefront.com/microsoft-spins-the-april-npds-101m-sold-in-the-us/
Week 1 EOC: Customer Service
The customer service that I can remember the most was two years ago. My dad and I were discussing about getting a ride for myself. My dad went to this shop; I think it was called The Scoter Shop, he had heard from his friend (who was also buying a moped for his daughter) that was the place to go. So my dad called them and met the manager of the store (I can’t remember his name) and looked at the bikes and their prices. Then one day my dad brought me along and I met the manager and my dad and I (trusting the manager) bought a bike from this store. Now when I was there at the shop I thought those people were giving me a good bike, turns out I was wrong. More than once, my dad had to bring in the moped to the Scoter Shop because my bike wouldn’t turn on for some reason. So the first time they made my dad pay ridiculous amount of money to fix my bike. Then the second time I turned it in, they thought it was the ignition key, so they charged him for that. Then the third time I turned it in, they told my dad it was the motor, my dad and I had enough of that place and told them that we weren’t going to pay for a new motor. In my personal opinion they should have figured that out the first time we turned in the bike. So in conclusion we weren’t satisfied customers and obliviously they didn’t think about this “the idea that consumers will favor products that offer the most quality, performance, and features and that the organization should therefore devote its energy to making continuous product improvements”(Marketing An Introduction by Armstrong/Kotler, pg. 12)
Week 1 EOC: About Me
I am Melina Thompson and I want to be a web designer. In a few quarters I am going to graduate from the Art Institute of Las Vegas with a Bachelor’s Degree of Science: Web Design and Interactive Media. The reason why I choose to go into Web Design and Interactive Media is because I love computers. So the reason why I have gone to this school is because it has given me the ability to design and code with computers. This is what I love about Web Design. I love the Adobe Creative Suite Program, because that is what gives me the ability to design and code. For example, I have learned from Illustrator how to design logos, billboards and posters. I have also learned from other programs as well, which were: Photoshop, InDesign, After Effects, Final Cut, and Premiere. My main coding program is Dreamweaver; it gives me the ability to see the difference between different codes, because of its color coding system with the code. I would I have to show sometime what I mean and in fact I would love to. However, I have not designed any websites for anyone because I am not prepared for that type of job yet. I would like to be though and that is what I look forward to in the future. Plus I have design my portfolio which I am really excited about, but also kind of scared because of the fact that I do not know what I need to know in order to design my portfolio. So I can only hope that in the future before I graduate I will have enough knowledge to do my portfolio and graduate from this school so that I may go on to a life filled with what I love to do.
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