Growth-Share Matrix
1. Star- Nintendo-Wii
a. The reason why I think that Nintendo is number one in the growth share matrix is because the sales of Wii are way out in front. “The April sales figures for the U.S. were released at the end of last week by NPD. They again showed the Wii way out in front, beating the PS3 and Xbox sales figures combined”
b. http://gamer.blorge.com/2008/05/18/sony-microsoft-nintendo-talk-npd-figures-ps3-xbox-spun-to-beat-wii/
2. Cash Cow-Sony-Playstation 3
a. Sony has always been in second player to Nintendo. Even when I watched E3 on television they came in second place against Nintendo’s beat down on everyone else with what they came out with. Sony’s general problem is its portable systems. “Sony Should Team with Google to 'Redefine' Portable Gaming with PSP Phone, say Analysts.”
b. http://www.industrygamers.com/news/sony-should-team-with-google-to-redefine-portable-gaming-with-psp-phone-say-analysts/
3. Question-Apple- Ipad or phones for general
a. I would say Apple would be the question mark seeing as they are high in generating new products for their customers and now it seems to be rumored that they are trying to get into gaming again, which will put everyone on its heels. “The Industry Standard posted an interesting article recently discussing the possibility of Apple releasing a mobile gaming platform. According to the writer, the circumstantial evidence points to Apple trying its luck with gaming once again. And while I think the company may want to do just that, it should attempt to make its way into the console market.”
b. http://news.cnet.com/8301-13506_3-9940041-17.html
4. Dog- Microsoft-Xbox or PC Games
a. Based on my information from the E3 Microsoft Xbox or PC Games have always been on the down. One reason is because Xbox had no real way to connect people together like Playstation 3 did or made people physically get into the game like Wii did or they have to play catch up all the time with Apple. Plus when people like me who are PC Gamers have to wait (and wait some more) for game companies to come out with our favorite PC Games somebody else has already come out with our favorite video game. Plus they make it seem like they are selling out their Xbox. “Surprisingly little from the press release Microsoft sent out had to do with figures that would stem from the 360 having been on the market for a year longer than the competition. That could be because they dedicated an entire portion of it to talking about how wonderful Grand Theft Auto IV has been performing on the 360. They even say it’s “outselling the other platform’s version by nearly 2:1 in the U.S.” — “other platform”? What’s up with that?”
b. http://news.filefront.com/microsoft-spins-the-april-npds-101m-sold-in-the-us/
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