In my personal opinion I believe that my favorite three missions’ statements have to go to Bowman, Derrick and Ernie. I think Bowman did a fantastic job on his mission statement. He goes into explanation how his beer (Nature Blend Brewing Company) isn’t about how the beer is made but the experience that comes with it. Also I love Bowman’s quote on his page I think that it is inspirational and I think that is a fantastic way to tackle this on. Which we have been learning throughout this entire class is that the customer is most important. I think that Derrick did a fantastic job in just delivering a fast short but explainable mission statement. His drink (Shotz) describes how he wants people to enjoy it everywhere which I think is different which is why I found it good. Also he didn’t want his customers to think that they were drinking the typical juice drink. Which I think it is important for everyone on this project to invent something different for them. I think that Ernie also did a fantastic job on his mission statement. His product or business Finish Line IPA explains how people could tell the difference between a real beers and how their beer will be made with Northwest ingredients. Also I think it is great how Ernie talks about influencing others with his beer and how his company will focus on the customer side. Like I said before I think that is everyone’s focus on this project is the customer. It only seems like a few of us that considered their employees for this project. Which is fine, I mean we can only make our money based on the value that the customer has with our brand, which is why we want our separate brands to be so successful, so good job everyone!
No comments:
Post a Comment