Final Project: Mission Statement

My mission statement is going to talk about my product and what it’s moral/ethic position, public image, target market, products/services, the geographic domain, and expectations of growth and profitability. The product Dynamite moral/ethic position is a choice the people can make whether or not to drink this product. The company will help with this by building trust with the customers and our employees. The public image that Dynamite will be able to produce is that it is a drink for college students to drink for the flavor and a little bit of alcohol. The company that makes the products/services will make many products for Dynamite representing different flavors. The services that the company will offer to its employees and customers are different. For our employees we want to give the service of giving free samples for employees and willing to hear their ideas for new products. For our customers we want to give them the experience we want to create with this drink and we will also be willing to hear their ideas on our website; we want to make sure our customers are satisfied. “Customer satisfaction: The extent to which a product’s perceived performance matches a buyer’s expectations.” (Marketing An Introduction Armstrong/Kotler Chapter 1, Pg. 20)The company’s geographic domain will start in Los Angeles; I think that is where we could possibly do the best in and we would consider working with other companies."Marketers can’t create customer value and build customer relationships by themselves. They must work closely with other company departments and with partners outside the firm.”( Marketing An Introduction Armstrong/Kotler Chapter 1 Pg. 28) Expectations of growth and profitability will be for our company to move from Los Angeles to other cities as well and hopefully with enough profit we will be able to move to our dream which would be New York.