Final Project: Target Market Strategy

For our company we will consider these factors for our target market strategy. We will not just consider who is our target market; but how and what. “Thus, in target marketing, the issue is not really who is targeted but rather how and for what.” (Marketing An Introduction Armstrong/Kotler Chapter 6 Pg. 34) Our target market is people who like the experience of a party in a club or just at their home who can enjoy a drink that is flavorful, but still has a little alcohol. How we will deliver this is that we will provide our drinks at club and at convenience stores and mostly likely partner up with Lee’s Liquor. We don’t want our alcohol to not look cheap, but we want our customers to be able to afford it especially in this economy. What is by hiring employees among the age groups and so they can tell people about our alcohol, we want to gain our customers trust and in order to do that we must treat our employees with the most respect, so that in return they will tell their friends that we care about our employees and so that maybe if we listen to our employees our beer will only get better, so that our customers will enjoy our delicious beer. Also with our market strategy we will also make a competitive advantage."Competitive Advantage: An advantage over competitors gained by offering greater customer value, either through lower prices or by providing more benefits that justify higher prices.” (Marketing An Introduction Armstrong/Kotler Chapter 6 Pg. 37) The competitive advantage is that we will have our beer available in clubs, convenience stores, and Lee’s Liquor, also since we are hiring people that we are targeting we will get the best ideas and opinions from minds that we need to hear from and as soon as we get customers we will also listen to their comments and ideas so we can combine both. In conclusion this will be our target market strategy.