Final Project: Product

Our companies’ product will be called Dynamite. I want to make an original named beer that will be able to attract customers. “New product development: The development of original products, product improvements, product modifications, and new brands through the firm’s own product-development efforts.” (Marketing An Introduction Armstrong/Kotler Chapter 8 Pg. 5) We don’t want our project to fail for this product that will be our main goal. “Why do so many new products fail? There are several reasons. Although an idea may be good, the company may overestimate market size. The actual product may be poorly designed. Or it might be incorrectly positioned, launched at the wrong time, priced too high, or poorly advertised.”(Marketing An Introduction Armstrong/Kotler Chapter Pg. 6) As I explained before will be a beer that is made of brown color bottles. We want the best taste for our beer so we decided to go with the brown bottle packaging. The brown bottle packaging prevents the sunlight from going into the beer and prevents it from making the beer taste sour. Plus we are depending on our product to produce the experience of blasting flavor. We plan on doing this by adding more flavors to the beer and only a little bit of alcohol. When we start our company we want to give out samples to our employees, this how involved we want them to be. “New-product development starts with idea generation—the systematic search for new-product ideas.” (Marketing An Introduction Armstrong/Kotler Chapter 8 Pg.7) We want to make sure that we are giving our customers the experienced we promised instead of saying a lot of stuff and not meaning it. We want our company to thrive on our product not go down because of it. So hopefully if everything works out we will be able to produce our product with the best flavors in beer and our customers will love it.