The objectives for our company would be defining our market-oriented mission. What is our business? Who is our customer? What do consumers value? What should our business be? Our business is to give our age related customers an experience with our product Dynamite. Our customers are people who range from twenty-one to thirty. Our consumers will value the experience and the flavor our beer. Our business should be a business that cares about customer relationship and employee relationship so we don’t have any distrust. I want our company to be like a family that is concerned about what our customers want and what they value and that their opinions matter to us. Our next objective would be our business portfolio. “Business portfolio- The collection of businesses and products that make up the company.” (Marketing An Introduction Armstrong/Kotler Chapter 2 Pg. 9) We would begin portfolio by an analysis. “Portfolio analysis-The process by which management evaluates the products and businesses that make up the company.” (Marketing An Introduction Armstrong/Kotler Chapter 2 Pg. 10) Our next objective would be to develop strategies for growth. “Beyond evaluating current businesses, designing the business portfolio involves finding businesses and products the company should consider in the future. Companies need growth if they are to compete more effectively, satisfy their stakeholders, and attract top talent.” (Marketing An Introduction Armstrong/Kotler Chapter 2 Pg. 13) Beyond this we must go into strategies for our teams and how product will be produced, what we will include in our products and if we are going to go beyond making beer, and how will we get it to people (through clubs?) and how will we create the experience for our customers. Also how will we serve our employees and what will be there tasks. There is a lot to consider for our objectives.
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