Final Project: Promotion

Our company would like to create the promotion mix for our company. “Promotion Mix: The specific blend of promotion tools that the company uses to persuasively communicate customer value and build customer relationships.” (Marketing An Introduction Armstrong/Kotler Chapter 12 Pg. 3) The promotion mix is based on advertising, sales promotion, personal selling, public relations, and direct marketing."Advertising: Any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor.” (Marketing An Introduction Armstrong/Kotler Chapter 12 Pg. 3)  “Sales promotion: Short-term incentives to encourage the purchase or sale of a product or service.” (Marketing An Introduction Armstrong/Kotler Chapter 12 Pg.3) “Personal selling: Personal presentation by the firm’s sales force for the purpose of making sales and building customer relationships.” (Marketing An Introduction Armstrong/Kotler Chapter 12 Pg. 4)” Public relations (PR): Building good relations with the company’s various publics by obtaining favorable publicity, building up a good corporate image, and handling or heading off unfavorable rumors, stories, and events.” (Marketing An Introduction Armstrong/Kotler Chapter 12 Pg. 4) “Direct marketing: Direct connections with carefully targeted individual consumers to both obtain an immediate response and cultivate lasting customer relationships.” (Marketing An Introduction Armstrong/Kotler Chapter 12 Pg. 4)