Final Project: Distribution

Our company’s distribution we will probably be in a truck with our beer’s logo on it. We will mostly likely only have one delivery truck for all of our routes right now. Until if hopefully we grow and then we could use more trucks to deliver to more channels that we are connected to. I think that for our first distribution we should start in the clubs, I want to make sure our product would even make it in the convenience stores and Lee’s Liquor. Our product will be the same rate as other drinks in Los Angeles. We also want to make sure that we are the only ones that know the ingredients of our beer; we just want other channels to sell our beer, not to know how we make it. So our company will probably have VMS. “Vertical marketing system (VMS): A distribution channel structure in which producers, wholesalers, and retailers act as a unified system. One channel member owns the others, has contracts with them, or has so much power that they all cooperate.” (Marketing An Introduction Armstrong/Kotler Chapter 10 Pg. 12) Our company wants to make sure we have the option to set up a multichannel distribution system. “Multichannel distribution system: A distribution system in which a single firm sets up two or more marketing channels to reach one or more customer segments.” (Marketing An Introduction Armstrong/Kotler Chapter 10 Pg. 18) We want to make sure our employees are connected to our customers so we can have the chance to connect and listen to our customers and our employees will be in the same age rank and be able to connect with our customers and they can make them feel more comfortable. In conclusion we want our distribution to be smooth and go well with our customers and our employees so our company can thrive.