Wednesday, December 8, 2010

SWOT analysis

Our company has strengths, weakness, opportunities and threats just like every other company. Our company strengths are that we want to create an original idea for our product. Our product possibly has the strength to have customers enjoy the experience for the value our beer. As I have said before we want to create a beer that has a lot of flavor, but still has a little bit of alcohol. Our product as I have said before we will call Dynamite, which I think is original, because it will represent how much flavor we are putting in the beer and it will stand for how it explodes with flavor. Our company’s weakness is possibly that we are a small business that is starting out in a bad economy, but as long as our customers value our experience that we give then we will most likely do well. I think that our opportunities are that we are a company that values both our customers and our employees. Our company wants our employees to get involved with our product because we want to make sure that we are delivering on that Dynamite flavor in the beer. We do not want to promise something we don’t deliver; I wouldn’t want our company to be like that. We want our customers to trust our brand so our employees will be the same age range as our customers so we can get the best advice about what is going out there.  Our threats are other companies’ that serve beers just like ours and already have customer value and have their trust.  These companies’ have built something that we want and what we must achieve for. Our most important threat is our customers; their value will either destroy us or help us grow. In conclusion, we have these strengths, weakness, opportunities and threats we must face and achieve as a company.

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